1. NOW HEAR THIS! Facebook is investing *cue Dr. Evil voice* 1 BILLION DOLLARS in content creators on the Instagram platform. Instagram BONUSES will incentivize creators to create addictive viral content that keeps people on their platform (*cough*) instead of TikTok.
#Facebook #SocialMediaNews #DigitalMarketing #Marketing #SmallBusinessMarketing
2. 🎵 Cha-Cha-Cha-Changes 🎵 Yep, Facebook has done it again. Facebook Business Manager is now Facebook Business Suite, some features include 👇🏼
✔ Cross-platform posting
✔ Better tracking of insights and trends
✔ Better inbox management
✔ Instagram and Facebook activity in one place
#Facebook #SocialMediaNews #DigitalMarketing #Marketing #SmallBusinessMarketing
3. 5 Instagram reels ideas for the service industry 👇🏼
💥 Time-lapse of a process in your business
💥 Top 3 mistakes your clients might be making that you can help them correct
💥 Behind the scenes photos strung together with some vibey tunes
💥 3 Myths that you can BUST
#InstagramTip #ReelsIdeas #DigitalMarketing #Marketing #SmallBusinessMarketing
4. Have you checked your foundations lately? A lot of businesses jump straight into running ads without checking their marketing foundations first. ✔ Make sure your website is optimized for Google (you can use 👉🏼 neilpatel.com to do this) ✔ Check that your social channels are complete and that you’re posting consistently ✔ Make sure you have Google Analytics, Google Tag Manager and a Facebook Pixel installed on your website. Do all this BEFORE investing in paid ads!
#MarketingTip #GoogleHack #DigitalMarketing #Marketing #SmallBusinessMarketing
5. Wouldn’t it be nice if your followers could post on your social media for you? Well…THEY CAN! Put signs up around your restaurant or office and encourage visitors to take photos and upload them to their socials. This is called User Generated Content (UGC) and is a great way to create exposure for your business without having to do anything at all.
#UGCTip #SocialMediaHack #DigitalMarketing #Marketing #SmallBusinessMarketing
6. DID YOU HEAR? Instagram is now telling users to use 8 to 15 hashtags in their captions instead of 30. Why? People were stuffing irrelevant keywords into captions to reach that 30-mark. Instagram has decided that less relevant hashtags are better than loads of irrelevant ones.
#InstragramUpdate #SocialMediaNews #DigitalMarketing #Marketing #SmallBusinessMarketing
7. Facebook Pay. Heard of it? Facebook Pay is a seamless, secure way to make payments through the platform. Businesses are utilizing this as a way to get speedy payments from people through Facebook. It’s also a great way to make donations to your favorite charities
#FacebookUpdate #FacebookPay #DigitalMarketing #Marketing #SmallBusinessMarketing
8. No one likes SPAM (the fake meat and link kind) Thankfully Google has rolled out a new update that prevents spammy links from reaching Googlers. They call it…The LINK SPAM UPDATE (how original Google) 🤖
#GoogleUpdate #LinkSpamUpdate #DigitalMarketing #Marketing #SmallBusinessMarketing
9. Is your Google My Business up to date? Google My Business is a GREAT way to keep your business on the first page of Google. If it’s not kept up to date your ranking will drop off.
#GoogleMyBusiness #GoogleTip #DigitalMarketing #Marketing #SmallBusinessMarketing
10. Are you posting on your Google My Business page? No? Well, ya should be! Posting regularly on your page improves your SEO ranking so more customers can find you when they search for a product or service you provide.
#GoogleMyBusiness #SEOTip #DigitalMarketing #Marketing #SmallBusinessMarketing
11. BIG NEWS! Facebook has rolled out Augmented Reality Ads 😯 These ads will allow people to interact with the ads creating an immersive and captivating experience with the brand and product.
#FacebookUpdate #FacebookAds #DigitalMarketing #Marketing #SmallBusinessMarketing
12. 😏 No one likes a know-it-all. Unless they have an ‘Expert Badge’ of course. Facebook Groups are giving Experts in their community ‘Expert Badges’ to protect users from taking advice from unqualified experts 👌🏼
#FacebookUpdate #FacebookGroups #DigitalMarketing #Marketing #SmallBusinessMarketing
13. 3 ways to grow your database:
✔ Offer discounts off their next meal
✔ Offer a newsletter that gives them a reason to give you their email
✔ Offer a downloadable asset that people will find useful
#MarketingTip #ConversionHacks #DigitalMarketing #Marketing #SmallBusinessMarketing
14. Are you using Canva yet? Please say YES! Canva is a DIY graphic design tool that has made design super easy and accessible for small businesses. It’s packed with loads of useful features that will take your marketing assets to the next level. Learn more here 👉🏼 canva.com
#Canva #GraphicDesginTools #DigitalMarketing #Marketing #SmallBusinessMarketing
15. Is the menu on your website a PDF? FIX THAT! Fix that right now! Many people are totally put off by a PDF menu because it requires a download (in some cases) and is also hard to read. Instead, create an online menu that is easy to read and easy to order from.
#MenuHack #MarketingTip #DigitalMarketing #Marketing #SmallBusinessMarketing
16. 3 big mistakes you’re probably making in your marketing right now 👇🏼
✔ Not posting consistently on social media
✔ Not updating your website at least every 6 months
✔ Not investing in paid ads to promote your business
#MarketingTip #MarketingMistakes #DigitalMarketing #Marketing #SmallBusinessMarketing
17. Time is THE most important ingredient in the marketing pie! Make sure you are consistent and give your marketing time to flourish. Paid ads, blogs, and social media content all take time to build momentum, so give it time.
#GiveItTime #MarketingTip #DigitalMarketing #Marketing #SmallBusinessMarketing
18. 🎤 MIC CHECK ONE.TWO. Testing is a super important part of the advertising process. That’s why Facebook has introduced ‘multiple text optimization ads’ where you can include 5 different text variations in your ads to see which works best.
#FacebookUpdate #FacebookAds #DigitalMarketing #Marketing #SmallBusinessMarketing
19. Deleting nasty reviews from Google and Facebook? DON’T! Addressing negative reviews to the public shows your customer service abilities 👌🏼
#MarketingTip #CustomerServiceTip #DigitalMarketing #Marketing #SmallBusinessMarketing
20. Reconsider your retargeting time frames. 64,000 customers in an Ariyh newsletter discussed that being retargeted too early (like after they have just left your website) is annoying. So give them a couple of days before you ask them to come back to your site!
#RetargetingTip #MarketingTip #DigitalMarketing #Marketing #SmallBusinessMarketing
21. A chatbot is a great way to ask for feedback from guests after they have visited your restaurant. Offer incentives to encourage feedback and use that feedback to bring in more customers.
#Chatbot #MarketingTip #DigitalMarketing #Marketing #SmallBusinessMarketing
22. Ever wondered what your favorite emojis sound like? Well now you can hear EXACTLY what they sound like. Facebook has brought our Facebook Soundmojis on Messenger.
#FacebookUpdate #Soundmojis #DigitalMarketing #Marketing #SmallBusinessMarketing
23. Best tools for testing website usability…
✔ Usability Tools – usabilitytools.com
✔ User Testing – usertesting.com
✔ Usability Hub – usabilityhub.com
#UserExperience #WebsiteHack #DigitalMarketing #Marketing #SmallBusinessMarketing
24. HOT TIP FOR SOCIAL MEDIA! Spend at least 15 mins per day engaging with your target market online. Doing this will bring more visibility to your brand and its marketing channels.
#SocialMediaTip #SocialMediaEngagement #DigitalMarketing #Marketing #SmallBusinessMarketing
25. 3 best practices for optimizing deal practices 👇🏼
✔ Include an image related to the sale
✔ Include the event name in your page title
✔ Create a dedicated page for each promotional event
#MarketingTip #DigitalMarketingHack #DigitalMarketing #Marketing #SmallBusinessMarketing
26. Have you heard of Auto Funnel? Auto Funnel by Get Response allows you to build automated funnels without the hassle of building them from scratch. Check it out here 👉🏼 getresponse.com
#AutoFunnel #MarketingTip #DigitalMarketing #Marketing #SmallBusinessMarketing
27. Come closer. We have a secret 🤫 Add descriptions with keywords and services you want to be known for in your profile and cover image. That way, your profile will come up in search results on Facebook when someone searches for those keywords.
#KeywordsHack #SocialMediaTip #GoogleTip #DigitalMarketing #Marketing #SmallBusinessMarketing
28. HASHTAG TIP! Use hashtags that are relevant to what you do, where you do it, and who you do it for 👌🏼
#HashtagsTip #HashtagsHack #DigitalMarketing #Marketing #SmallBusinessMarketing
29. HASHTAG TIP! Broad hashtags will make your account a drop in the ocean, instead use NICHE hashtags that give your account more exposure on Instagram.
#HashtagsTip #HashtagsHack #DigitalMarketing #Marketing #SmallBusinessMarketing
30. “Survey says”… You NEED to survey your customers. Survey your customers using Survey Monkey at least once a year to understand what you’re doing right and what you can improve 🙉
#SurveyMonkey #CustomerServiceTip #DigitalMarketing #Marketing #SmallBusinessMarketing