The Consequences of Not Appearing on the First Page of Google Search Results
1. Your website traffic will be significantly reduced
If a business does not appear on the first page of Google search results, it will miss out on opportunities and leads. This can result in a decline in web traffic and a decrease in sales. It is important to fix this problem as soon as possible in order to regain any lost ground.
2. You will lose customers
If your business does not appear on the first page of Google search results, it may have negative consequences for your business. Google uses a variety of factors to determine which websites to rank on the first page, and positive reviews are one of those factors. If your website has mostly negative reviews, potential customers will see that and may be less likely to do business with you. In addition, review sites like Yelp can also impact your ranking in Google search results. So if you have a strong presence on review sites, you’re more likely to appear higher in search results.
3. You will lose revenue
If a website does not appear on the first page of Google search results, it is likely that potential customers or clients will not find or contact the business. This lack of visibility can have negative consequences for the business, such as missed leads and revenue. To improve visibility and grow the business, it is advisable to contact a marketing expert from Revenue Weekly.
4. You will lose leads
If a business does not appear on the first page of Google search results, it can miss out on leads and revenue. This is because potential customers are more likely to click on links that appear on the first page of search results. To avoid these consequences, businesses can hire a marketing expert or use marketing services that focus on ranking higher in Google search results.
5. You will lose market share
Not appearing on the first page of Google search results can have consequences for businesses. Websites that appear on the first page of Google search results receive 95% of all web traffic, so if a business’s website doesn’t appear on the first page, it can miss out on a lot of potential customers. Additionally, not appearing on the first page can make it difficult for potential customers to find a business’s website at all. This can lead to lost sales and revenue for the business.
6. You will lose credibility
If your business does not appear on the first page of Google search results, it can miss out on increased traffic, credibility, and knowledge base. This is because potential customers are more likely to click on links that appear on the first page of search results. To improve your chances of appearing on the first page of Google search results, regularly publish high-quality content that is relevant to your industry and business. This will keep you up-to-date with the latest trends and help you better understand what potential customers are looking for.
7. Your reputation will be tarnished
If your business does not appear on the first page of Google search results, it may tarnish your reputation. Searchers may view your business less favorably if they cannot find it easily online. To improve your ranking, sign up for a Yelp account, get a TripAdvisor account, and remind people to share what they feel about your business on Facebook. Consider adding a “Testimonials” page to your website to deepen your trust with searchers and search engines.
8. You will lose customers
If your business does not appear on the first page of Google search results, it may miss out on potential customers and sales. Ranking well in search engines can be critical for business success, so it is important to encourage reviews and take other steps to improve your ranking.
9. You will lose revenue
If your business does not appear on the first page of Google search results, it can have serious consequences. Consumers often begin their research on the first page of results, and if your business is not there, you could be missing out on potential customers. There are many ways to get your business onto the first page of Google, and it’s important to make sure your website is optimized for search engines. Check to see if your website is missing any important keywords, and check for broken links. Using Laurence Williams’ expertise and resources can also help get your business onto the first page of Google.
10. You will lose market share
Not appearing on the first page of Google can have consequences for businesses, including Fake ownership requests which could ruin a business.
How can you improve your website’s ranking on Google?
Step 1: Conduct a thorough SEO audit
You can conduct an SEO audit by looking at on-page optimization, off-page optimization, and keyword selection. If your website doesn’t show up on Google, then it is not optimized for search. SEO is an important part of digital marketing and can help your site rank higher in search engines. An SEO audit is a comprehensive look at your website’s current SEO status and what needs to be done to improve it. Making the necessary fixes to optimize your site for search can boost your rankings and drive more traffic. You will want to focus on cleaning up your site’s code and technical SEO, loading quickly, streamlining your website design, and including target keywords in your content. You may choose to spring for a custom SEO package if you have the time and resources available.
Step 2: Find keywords that aren’t overly competitive
The Google Keyword Planner can be used to find keywords that are not too competitive and which will improve website ranking on Google. Competitive keywords can have tens of thousands of websites fighting over them, so it is less likely that rank high if these are picked. Short keywords as well as long-tail keywords need to be targeted on the website.
Step 3: Use meta-tags to add more keyword
Adding relevant keywords to your meta-tags can help improve your website’s ranking on Google. You can also add keywords to your title tag and page titles. By adding keywords to your site, you make it easier for Google bots to find and index your content. Including keywords in your domain, title, and meta description will help Google to more quickly identify what your page is about. A clean URL that matches the title of the page is more appealing and trustworthy to users, and better suited for first-page appearances. Adding keywords to your alt tags can help improve your page’s search engine ranking. Including keywords in your alt tags is an easy way to increase the relevancy of your content.
Step 4: Seek out backlinks
One way to improve your website ranking is by seeking out backlinks from credible and authoritative sources. This will help increase the quantity and quality of your backlinks, which are important factors in domain authority (DA) and page authority (PA). Email marketing can be used to create relationships with followers and get them to link to your content.
Step 5: Increase link-building efforts
To improve their website ranking on Google, focus on link-building efforts with high-quality, relevant backlinks.
Guest blogging can help gain backlinks from other websites in the same niche.
Make sure to include both external and internal links when applicable in the content.
Ensure the website is in the best shape possible.
Choose keywords carefully and research the competition.
Increase link-building efforts to improve the site’s ranking.
Step 6: Optimize for Local SEO
To optimize their website for local SEO, businesses should make sure to include their city or location in their landing page, list their business in online directories, and target keywords specific to their location. They should also focus on ranking for long-tail keywords (keywords that are not typically searched but are important to the business’s target audience).
Step 7: Add call-to-actions
If you want your website to rank higher on Google, you need to add call-to-actions that encourage people to share your content on social media and in Slack channels. You should also optimize your articles for certain keywords so that people can find your site more easily.
Step 8: Track blog analytics
It is important to track website analytics in order to understand how users are interacting with the site. This data can be used to improve website ranking by understanding what users are looking for and how they are navigating the site. Additionally, this data can help improve website design and navigation by understanding what users are struggling with and where they are getting lost.